Brand & Strategy Manager

Company: Petro Papa
Location: Salt Lake City
Posted on: November 8, 2024

Job Description:

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 100+ years we have grown to over 1,500 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.HF Sinclair in Salt Lake City, UT are currently looking for a passionate and creative Brand & Strategy Manager brand builder with big ideas. This is a highly Strategic role that will focus on growing the value of the Sinclair brand through new creative ways and programs. This person will own and lead our relationships with our agency of record and insights agencies to Create new and exciting brand campaigns that will attract new consumers and retain existing ones, in addition to enhancing our Distributor Value Proposition.Job Duties

• Develop an Actionable Insights Strategy & Program
• Develop a new Brand Strategy & Positioning
• Lead the organization through annual brand planning
• Develop Brand Campaigns and ATL & BTL advertising & marketing creative assets
• Assess, recommend and manage Corporate Brand Sponsorships
• Transition Branded Merchandise Program from an in-house program to a 3rd-party managed program
• Assess, recommend, manage and create a new strategy for Brand Licensing Agreements
• Manage External & Internal Brand CommunicationsSpecial assignments or tasks assigned to the employee by their supervisor, as determined from time to time in their sole and complete discretion.Experience7+ years of professional marketing experienceManaging and growing a Fortune 500 brand or a new innovative brandPerforming consumer and customer segmentation and persona buildingCreating clear, effective and detailed agency briefs to ensure efficient executionEnd-to-end experience managing creative production execution with agenciesDelivering sophisticated projects by collaborating with and delivering through othersManaging medium to large marketing agency relationshipsCreating new strategies and implementing them to deliver resultsManaging sponsorships and extracting maximum value from themEngaging and collaborating with franchisees/distributorsCreating effective and engaging brand communications to consumers, customers and internal stakeholdersBachelor's Degree in Marketing or a similar business related fieldRequired SkillsPresentation to groups of all sizesStrong organizational skills & project managementCreative CopywritingCollaborating with team, cross-functional team and customersPreferred Skills:Experience working with Agile methodology and ways of workingPotentially 1 direct report Associate Brand Manager or a dotted line Marketing Implementer to support with certain job duties and responsibilities.Work ConditionsHybrid - In general, work from home on Mondays and Fridays, work from Salt Lake City office Tuesdays, Wednesdays and Thursdays. On occasion there will be a business need to come to the office on a Monday or a Friday. Certain events, sponsorships and trade shows may require to work on a weekend.Travel - 10-25% by land and air required. Subject to all weather and varying road conditions.At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion.About HF Sinclair CorporationHF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products.Equal Opportunity EmployerHF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.
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Keywords: Petro Papa, Layton , Brand & Strategy Manager, Executive , Salt Lake City, Utah